Josue Reyes, the 2013 PGA Merchandiser of the Year for Resort Facilities and an AGM member, is the PGA merchandise manager at Blackwolf Run and Whistling Straits Golf Club in Kohler, Wisconsin.
Dirk Willis, an AGM member, is the PGA director of golf at Whistling Straits Golf Club in Kohler, Wisconsin.
The ambience and look of both shops is our most outstanding feature. The Blackwolf Run Golf Shop gives you a north woods, rustic feel. The clubhouse building is a full log cabin structure and the fixtures match the architecture of the building. Large, movable wall units with a pine log design are used to display merchandise in a variety of ways. When entering the Whistling Straits Golf Shop, you feel like you have just walked into an old Irish shop. Large wall units with a library wall look house hanging racks for approximately 1,200 garments at any one time. Waterfalls are intermingled between the wall units for additional hanging. The waterfalls have a wrought iron antique look to them. On three large peninsulas that form the library walls, we have additional shelf space for folded items. In the open floor space of the shop, we have two large rectangular nesting tables and a couple smaller round tables for display of soft goods.