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Hire the Right People
PGA Member Mark Johnson knows the importance to a good resort staff
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Make your Club a Destination
PGA Professional Steve Termeer says its possible with supportive leadership and effective branding
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Leverage Your Internal Customers
Ron Leporati, PGA, says this practice helps generate revenue from traveling guests
Pebble’s Other Course
While Pebble Beach Golf Links and Spyglass are in the spotlight this week, let’s take a few moments to recognize Pebble’s third course
Organize Day Golf Trips for Women
PGA Professional Martha Wells visits local facilities with women members often
Engage Youth With an Educational Trip to the FedEx Cup Finals
PGA Member Scott Hassee visits East Lake with his youth golfers
Use Programs and Promotions to Upsell Resort Guests
PGA Member Antony Holder leverages vendor relationships to increase business
Have Managers of Other Resort Departments Play With Guests
PGA Professional T.J. Orban engaged resort guests by having staff join them for golf
