MOY Award Winner: Brian Tolmar

Tolmar named winner of the 2021 PGA Merchandiser of the Year Award for public facilities

MOY Award Winner: Ian Brown

Brown named winner of the 2021 PGA Merchandiser of the Year Award for private facilities

MOY Award Winner: Caroline Basarab

Basarab named winner of the 2021 PGA Merchandiser of the Year Award for resort facilities

Curt Goss III on Retailing

Discover New Brands for Your Shop on Social Media

Ken Krieger on Retailing

Carry a Diverse Selection of Women’s Apparel

PGA Professionals' Best Practices: Retailing

John Mlynarski, PGA Use Short-Range Planning to Establish Goals and Plan Inventory
Gordon Johnson, PGA Think Outside the Box to Make Up for Golf Apparel Delays and Shortages
Larry Salsman, PGA Offer Guests Gift Certificates That Can Be Redeemed in the Golf Shop
Grace Hurley, PGA Use Collegiate-Inspired Items to Promote Purchasing
Nick McCaslin, PGA Sell Grills and Other Non-Golf Items to Increase Customer Gift Purchases
Derek Gutierrez, PGA Use Social Media to Advertise What’s New in the Golf Shop
Brett Eaton, PGA Hold a Special Event for Members to Spend Credit on the Books
Scott Nye, PGA Create a Consistent Feel to the Golf Experience at Your Facility
Chris Newson, PGA Specialize in Fewer Brands
Brian Tolnar, PGA Get to Know Your Customers and Be Honest With them to Build a Relationship
Philip Tobias, PGA Offer Something for the Kids to Keep Adults Coming into the Golf Shop
Larry Salsman, PGA Use Dynamic Pricing To Increase Greens Fees During Busy Times
Click here to read more Retailing PGA Professionals' Best Practices

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James Brown Open – 2020 PGA of America National Awards

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