VIDEO Best Practice: Create Pricing Guides

Patrick Shine discusses how he shares their pricing policy with his members each year to help create loyalty

Pasternak, Sieckmann Headline ’18 PGA Award Winners

Pasternak named PGA Golf Professional of the Year, Sieckmann PGA Teacher of the Year, lead class of 12 honorees

Create a Separate Space for Clubfitting, Repair

PGA Professional Bob Coman worked to create a special place for selling hard goods

Re-Merchandise the Shop to Give Event Participants More Selection

Past PGA Merchandiser of the Year Caroline Basarab-Dennison has sold more merchandise to tournament & outing participants

Offer a VIP Program

PGA Professional James Antonelli’s VIP program has made his members happy and increased sales