Demo Day Dividends – Establishing new goals

9 Responses to Demo Day Dividends – Establishing new goals

  1. Matthew Barnes, PGA, Director of Relationship Marketing, PGA Magazine says:

    I have found that a great way to increase sales in other categories at demo days is to encourage your vendor to supply two-ball packs as give-aways to the first 50 attendees. You could even branch out with the vendors you invite – invite a travel bag rep for demonstrations on their new travel bags or have grips available for regripping. You have the customer there, bombard him!

  2. Cathy Harbin, PGA, Director, Golf 20/20 says:

    Great thoughts and goals Brian… Good advice for everyone to follow!

  3. Brian Groszek, PGA Head Professional, Royal Fox Country Club says:

    Brian that is an outstanding article. I run a very similar event at my club and it is a big success. I have at least 10 vendors that attend. We make a night of it with free appetizers and beer and set up a bar that you can purchase cocktails. We also brought out a counter with glove stock this year and sold 20 gloves as people never remember to wear one while they are trying out new clubs.

  4. Ken McDonald, PGA Head Professional, BraeBurn Country Club says:

    Here at BraeBurn we have had success with a demo night. We rent lights that illuminate the teeing area well and set up a bar for some lubrication of the mind and pocket book. We promote it well in advance and have Chef do a special theme that night to help with F&B sales as well. This gets the membership using the Club at a time they are not accustomed to and we have added music and other activities for the non-golfer in the family for their entertainment. And as always it works better early in the season during the roll out of the new product but don’t over do it and you will have the membership asking when the next demo night is scheduled.

  5. Scott Walter, PGA Head Professional, Bear Creek Golf Club says:

    Great information Brian…. Some good ideas not only from your article but also from the posted comments.

  6. Kevin Kenny, PGA Director of Instruction, Tampa Palms and Hunters Green says:

    Another idea I always liked to use was same day discounts to capture the sale right then and there. Be sure not to void any MAP agreements, but by making this offer you are sure to stimulate sales, and not just use.

  7. Matthew Barnes, PGA, Director of Relationship Marketing, PGA Magazine says:

    Kevin, good thoughts. I have also found that having print-outs on what the sales prices for the day will be to hand out is a good idea.

  8. Terry Wilbanks, PGA Head Profesional, The Ledges, Huntsville, AL says:

    Matthew, this is great, sharing ideas on demo days!!
    I have found that watching your members trying out the different demo clubs, that you might notice some basic fundamental flaws like ball position or a weak grip. While your member is experimenting with new equipment, it’s easier for you to move that ball up in their stance or make their grip stronger. This in turn will usually generate lesson income for the future as well.

  9. Doug Kreis, PGA Head Professional, Battle Creek Country Club, Battle Creek, MI says:

    I like give each sales rep a list of our pricing as well as a list of our current inventory. This year we stationed one assistant on our short range with wedges and putters and really increased sales of both.
    In addition to free food & beer and a cash bar, we have music playing to add to the carnival-like atmosphere.