Craig is an accomplished professional with more than 30 years of diversified sales and sales management experience in the apparel industry. He managed, opened and closed men’s apparel stores for Jos. A. Bank Clothiers. He came into the golf industry as a sales representative with Izod Club and was promoted into management as a vice president of sales. In these varied capacities he has seen the good, the bad and the ugly, always maintaining his passion for golf shop retailing and aiding the PGA Professional in these efforts. In 2008 he instituted the Successful Pro Shop Blog in an effort to give a thought-provoking point of view on the issues involved in running a shop. For the past 10 years Craig has been providing retail consulting and merchandising help to green-grass golf shops to include evaluation of current shop status, development and initiation of buy plans, merchandising, employee product knowledge seminars and promotions at clubs such as Kinloch Golf Club, Ocean City Golf Club, Park Country Club in Buffalo NY, Bulle Rock, Belle Haven Country Club, Old Chatham Golf Club, The Patterson Club, River Run Golf Club and Bayville Golf Club in Virginia Beach.