Wilson Golf kicks off 2004 with exciting ball promotions

Wilson Golf is providing retailers and customers extra incentive to buy Wilson golf balls this season by introducing a pair of exciting promotions to start the year. Beginning January 15, golfers who purchase a dozen Staff True Tour Elite balls will receive a free premium golf shirt, or those who opt for a 24-ball box of the popular Wilson Jack Long Ball will walk away with a high-quality cap compliments of Wilson Golf.

“These two offers will ‘jumpstart’ our golf ball business to start the new season,” says Tom Gruger, Business Director, Wilson Golf Balls. “They are exciting programs for both the trade and the consumer and an excellent way to support the Staff True Tour, our number one premium golf ball, and the Jack ball that is targeted to the recreational golfer.”

Tour Elite Shirt Offer (January 15, 2004): In Wilson’s boldest golf ball program, consumers who purchase a dozen of Wilson Golf’s premiere golf ball, the Staff True Tour Elite, will receive a premium quality, microfiber golf shirt absolutely free. The True Tour Elite offers multilayer performance, responsive urethane feel, exclusive DuPont HPF Polymer distance, patented True Technology, and is the ball of choice of Tour professionals Jesper Parnevik, Ben Crenshaw and Wayne Levi, among others. The white shirt with the Wilson Staff logo comes with a suggested retail price of $39.99. The suggested retail price of the Tour Elite ball is also $39.99.

Jack Tenacious Headwear Offer (January 15, 2004): With a compression of 78, nearly 30 points softer than competitive distance balls, the competitively-priced Wilson Jack has become the ball of choice for not only the recreational golfer who wants maximum distance, but also for the better player looking for added distance.

Consumers who purchase a 24-ball box (eight three-ball, shrink-wrapped Jackpacks) will receive a free garment-washed twill golf cap from Tenacious Headwear. The red Wilson cap features two grommets or eyelets on the sides to hold sunglasses in place when the glasses are worn on the cap’s bill. Suggested retail for the 24 balls and cap is $29.99.